Personal advice. Professional standards.
At Lilac Financial, we believe in the value of personalised advice. Our advisers are trained to a high standard, and the quality of the advice we provide is continually assessed.
Personalised
Advice shaped around your circumstances, needs and goals.
Professional
Advisers trained to a high standard, with support to keep developing.
Quality Assessed
The quality of the advice we provide is continually reviewed.
Appropriate
Recommendations made within strict guidelines and matched to your needs.
From Humble Beginnings to Lilac Today
A new beginning
Our story begins with Cherian Skariah, who arrived in the UK from the Middle East in 2001. Starting out in the kitchen of a fast-food restaurant, he found his way into financial services through an insurance company’s home service division.
There, he discovered a passion for helping families protect what mattered most to them — the beginning of a lifelong commitment to personal advice.
One family at a time
With no existing client bank to inherit, Cherian built relationships from the ground up. He spent evenings and weekends visiting families at home, listening to their circumstances and explaining protection in simple terms.
Many of his earliest clients came from the Kerala community. Recommendations and word of mouth helped those relationships grow, reaching far beyond one community.
More than 6,000 families
Over more than two decades in financial services, Cherian has helped protect more than 6,000 families across the UK.
That experience shaped the values at the heart of Lilac Financial: listen first, explain things clearly, understand the person behind the numbers and build relationships for the long term.
Personal roots. Personal advice.
What began with one adviser building relationships household by household has grown into Lilac Financial, helping individuals, families and businesses across the UK make confident financial decisions.
Whether you are buying your first home, protecting your family’s income or planning for the future, our belief remains the same: you should have someone you trust beside you.
Your Needs Come First
We work within strict guidelines so the advice we give and the products we recommend are appropriate for your needs. Whether you are buying a home, reviewing protection or planning ahead, our advisers will guide you through your options clearly.
“Every firm is individual and distinct, yet we share values and standards with each other — for the benefit of our clients.”
The Openwork Partnership
Meet the People Behind Your Advice
- OUR TEAM
